Running a successful Pilates studio isn’t just about memberships—diversifying your revenue streams can help create a more sustainable and profitable business. If you’re looking for ways to boost your income without raising class prices, here are five effective strategies.
1. Sell High-Quality Grip Socks & Studio Retail
Your clients need grip socks for hygiene, safety, and performance, so why not offer them in-house? Stocking premium grip socks like Kove’s not only provides convenience for clients but also increases your revenue with minimal effort.
Kove offers low minimum orders (just 25 pairs), inclusive sizing (including men’s sizes), and handmade display stands to help studios showcase up to 14 styles while keeping extra stock organised behind the counter.
2. Introduce Specialised Workshops & Events
Workshops and wellness events give your clients the opportunity to deepen their practice while generating additional revenue. Consider offering:
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Posture & Alignment Workshops
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Pilates for Runners & Athletes
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Meditation & Mindfulness Sessions
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Pre & Postnatal Pilates Classes
Partnering with wellness brands like Kove—who actively support wellness events—can enhance the experience and create an engaged community around your studio.
3. Offer Private & Small Group Sessions
Some clients prefer a more personalised experience. Private and semi-private sessions allow instructors to tailor classes to specific needs, whether it’s injury recovery, flexibility, or strength-building. These premium offerings can justify higher price points and provide an additional income stream outside regular classes.
4. Create a Studio Subscription or Membership Perks Programme
Encourage loyalty and recurring revenue by offering exclusive perks to members. Consider:
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A monthly “Sock Club” where members receive a fresh pair of Kove grip socks.
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Discounts on retail items, private sessions, or workshops.
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Access to on-demand virtual Pilates classes.
Providing added value keeps members engaged while creating an extra revenue channel for your studio.
5. Expand Your Digital Offerings
If your studio has a strong local following, why not reach a wider audience through digital content? Offer:
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Virtual Pilates Classes
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Online Wellness Programs
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Downloadable Pilates Plans
This allows you to generate revenue without the limitations of physical studio space, making your business more scalable.
By diversifying your revenue streams beyond memberships, your Pilates studio can increase profitability while enhancing the overall client experience. Stocking premium grip socks, hosting events, offering private sessions, and expanding your digital reach are all effective ways to build a stronger, more sustainable business.
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